9 Elements of a Successful Business Blog

How to implement the right blogging strategy for your brand

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Image by Free-Photos from Pixabay

According to HubSpot, companies that blog have 55% more website visitors than those that don’t.

More and more companies are turning to blogs to build their reputations, promote their products and services and form relationships with prospects. As a content marketing tool, a blog can be very powerful, but it needs to be implemented properly in order to reap the most benefits.

1. Strategic Objectives

What do you hope to achieve through your blog? Answering this question will set the tone for your entire blogging strategy. Without a defined objective, you’ll be shooting in the dark with your blogging efforts, hoping for an outcome you’re not even sure you want.

  • Generate new leads and increase sales
  • Establish thought leadership
  • Educate and engage your audience
  • Nurture leads further down the sales funnel
  • Or something else!

2. Regular Schedule

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Image by Karolina Grabowska from Pixabay

3. Multiple Contributors

To keep up with your editorial calendar, one or two writers cannot be expected to handle all of your blog writing. To maintain your blogging frequency, you’ll need to enlist the help of multiple writers and contributors from across your company as well as externally.

  • Creative
  • Customer service
  • Executives
  • And any other volunteers

4. Consistent Voice

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Image by Werner Moser from Pixabay
  • Typography
  • Post length
  • Formatting
  • Grammar and style

5. Relevant Content

While a blog is a useful tool for promoting your brand, it’s not the right place for promoting your brand’s products and services. As a business owner, you need to make your blog about your customers, not about you.

  • Answer questions
  • Educate & inspire
  • Inform

6. Visual Content

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Image by Pexels from Pixabay

7. Calls-to-Action

Your content could be great, but it would mean nothing without a call-to-action. At the end of the day, your blog is still about your business, and you need to ensure you’re doing what you can to lead your customers down the sales funnel.

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Taken from HubSpot Marketing Blog

8. Promotion Strategy

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Image by Thanks for your Like • donations welcome from Pixabay

9. Email Subscription

In addition to social media, email is the other channel you’ll definitely want to use to promote your blog content. And the best way to do it? Set up an email list.

Written by

Copywriter. Blogger. Wife. Bibliophile. Romcom Lover. Tea Addict. Grammar Nerd. Email me: maria.elharaoui@gmail.com

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