3 Keys to Marketing Effectively During COVID-19

Marketing for the sake of marketing doesn’t do anybody any good.

Image by Alexas_Fotos from Pixabay

The topic no one can seem to stop talking about is the coronavirus. But as more and more people — and brands — join the conversation, is what they’re saying actually helping?

It’s clear most brands, if not all, have made a huge shift in their marketing and advertising messaging. From commercials to emails, it seems that every brand has something to say about the pandemic and the situation it’s caused in the world today.

But marketing for the sake of marketing doesn’t do anybody any good. Your content needs to be relevant, yes, but it also needs to make sense for your brand and deliver a message that is right for your audience.

Here are three things to consider when marketing during COVID-19:

1. Be authentic.

Not every brand needs to join the conversation surrounding the coronavirus, while others have a duty to share important information about how they’re handling things.

Whatever message you choose to share, it must be in line with your brand’s goals. Though it may be a different message than what your brand usually shares, it should feel like it’s coming from the same voice as it always does.